CIPT (Certified Information Privacy Technologist) Practice

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Study for the CIPT certification exam. Utilize quizzes with multiple-choice questions and detailed explanations. Prepare effectively and enhance your understanding of privacy technologies!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

What is the core purpose of Web Beacons?

Enabling HTML5 storage
Providing single sign-on mechanisms
Tracking individuals using IP addresses
Dropping web cookies

The correct answer is: Dropping web cookies

Web beacons, also known as web bugs or pixels, are small transparent images embedded in a webpage, email, or mobile app. Their main purpose is to track user behavior and collect data about website traffic and engagement. They are often used in conjunction with cookies, which are small text files that are stored on a user's device and can track their online activities. While all the other options (enabling HTML5 storage, providing single sign-on mechanisms, and tracking individuals using IP addresses) may be functions of web beacons, their core purpose is collecting data through dropping web cookies.